Training Guru Breathes New Life Into Indian Advertising Industry: Special Feature 1990
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Date
1990-10
Authors
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Publisher
Asian Advertising & Marketing
Abstract
Economic liberalisation in India since 1985 has produced a new generation of consumers. India's ad industry has snowballed as a result, but the talent pool needed to support it has not. In an unprecedented move, Mudra Communications' A.G. Krishnamurthy set about resolving the situation with his own unique training programme.
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Keywords
A.G. Krishnamurthy, Indian Advertising Industry, Training guru