Indian premier league (IPL) media rights: Media valuation by Santosh Patra

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dc.contributor.authorPatra, Santosh
dc.date.accessioned2024-07-05T11:59:50Z
dc.date.available2024-07-05T11:59:50Z
dc.date.issued2024
dc.description.abstractThe Indian Premier League (IPL), a Twenty20 cricket league, underwent a transformative shift in 2022 as the IPL governing council conducted an e-auction for media rights, valuing them at USD5.64 billion. Viacom18 secured digital rights for USD2.57 billion, highlighting the growing significance of online platforms. Disney Star invested USD3.02 billion in exclusive TV and over-the-top rights, contributing to the IPL's global popularity and revenue. Special packages, including weekend matches, attracted diverse investors, elevating the league to the second-highest globally-after the US National Football League. Unbundling media rights increased competition, emphasizing the elevated value of digital rights. Amidst competition between Disney Hotstar and Jio, strategic evaluation became crucial for the IPL's position in the evolving sports broadcasting landscape, raising questions about global reach, digital engagement, revenue enhancement, and the pivotal role of media rights in sports property growth and valuation.
dc.identifier.citationKulkarni, A., & Patra, S. (2024). Indian premier league (IPL) media rights: Media valuation, In Ivey Publishing. Ivey ID: W36172.
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8007
dc.language.isoen
dc.publisherIvey Publishing
dc.titleIndian premier league (IPL) media rights: Media valuation by Santosh Patra
dc.typeOther

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