MICA dining hall: Debottlenecking operations by Subrat Sarangi and Sudiksha Patil
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Date
2019
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Publisher
Ivey Publishing
Abstract
Suvendu Mondal (Suvendu), Regional Manager-North of Quest Consumer Products Limited (Quest Limited) was reading mails on his laptop on a warm evening of July 2016. It was his habit to respond to all the mails received on the same day itself. One of the mails was from Nitin Malhotra (Nitin), the mercurial Director (Sales) of Quest Limited. The subject line read, ‘West UP (Rural) – Action Plan for H2’. Suvendu was a little perplexed for West UP Rural territory had been a concern area in terms of performance for his region in the 1st half (H1) of the year which ended on June 2016. West UP was a key territory earmarked as a Rural Thrust Area under “Project Next Billion” for the ambitious strategic vision of Quest Limited.