Statistics for Repository at MICA
Total visits
views | |
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Understanding narratives contributing to box office success through content analysis | 43 |
Instagram marketing (2015-2021): A review of past trends, implications, and future research | 32 |
Analyzing content consumption with respect to trends in attention span | 30 |
Consumer Behaviour by Rajneesh Krishna | 29 |
Branding and disruptive innovation: Owning game-changing subcategories | 26 |
Effectiveness of content posted by virtual influencers on Instagram for consumer engagement and purchase intention | 26 |
Discovering the holistic perspectives of artificial intelligence for enhancing customer engagement by technology-oriented brands in India | 23 |
She Calls the Shots: A Study of Gendered Workplace Experiences of Women Professionals Behind the Screen in the Indian Film Industry | 23 |
Managing retailing by Piyush Kumar Sinha and Dwarika Prasad Uniyal | 23 |