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Understanding narratives contributing to box office success through content analysis 43
Instagram marketing (2015-2021): A review of past trends, implications, and future research 32
Analyzing content consumption with respect to trends in attention span 30
Consumer Behaviour by Rajneesh Krishna 29
Branding and disruptive innovation: Owning game-changing subcategories 26
Effectiveness of content posted by virtual influencers on Instagram for consumer engagement and purchase intention 26
Discovering the holistic perspectives of artificial intelligence for enhancing customer engagement by technology-oriented brands in India 23
She Calls the Shots: A Study of Gendered Workplace Experiences of Women Professionals Behind the Screen in the Indian Film Industry 23
Managing retailing by Piyush Kumar Sinha and Dwarika Prasad Uniyal 23