Statistics for Repository at MICA

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Understanding narratives contributing to box office success through content analysis 49
Instagram marketing (2015-2021): A review of past trends, implications, and future research 45
Analyzing content consumption with respect to trends in attention span 40
Chutnefying English: The phenomenon of Hinglish edited by Rita Kothari and Rupert Snell 40
Managing retailing by Piyush Kumar Sinha and Dwarika Prasad Uniyal 36
Consumer Behaviour by Rajneesh Krishna 31
Effectiveness of content posted by virtual influencers on Instagram for consumer engagement and purchase intention 29
Out of focus: Memories of bollywood cinema in the Kashmir valley 28
Branding and disruptive innovation: Owning game-changing subcategories 26