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Understanding narratives contributing to box office success through content analysis 45
Instagram marketing (2015-2021): A review of past trends, implications, and future research 40
Analyzing content consumption with respect to trends in attention span 32
Consumer Behaviour by Rajneesh Krishna 29
Effectiveness of content posted by virtual influencers on Instagram for consumer engagement and purchase intention 28
Branding and disruptive innovation: Owning game-changing subcategories 26
Out of focus: Memories of bollywood cinema in the Kashmir valley 26
Discovering the holistic perspectives of artificial intelligence for enhancing customer engagement by technology-oriented brands in India 23
She Calls the Shots: A Study of Gendered Workplace Experiences of Women Professionals Behind the Screen in the Indian Film Industry 23