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Understanding narratives contributing to box office success through content analysis 43
Instagram marketing (2015-2021): A review of past trends, implications, and future research 31
Understanding the factors influencing Hindi moviegoers' choice of movies : through the lens of "class" and "mass" classification 30
Consumer Behaviour by Rajneesh Krishna 29
Discovering the holistic perspectives of artificial intelligence for enhancing customer engagement by technology-oriented brands in India 23
Awareness generation & capacity building, mobilisation of rural water supply : with National Livelihoods Resource Institute (NLRI) 22
Evaluating public relations 22
To study the concept of fatwas 22
She Calls the Shots: A Study of Gendered Workplace Experiences of Women Professionals Behind the Screen in the Indian Film Industry 21
Effectiveness of content posted by virtual influencers on Instagram for consumer engagement and purchase intention 21