Welcome to the Institutional Repository

Recording the genesis, history, progress, and activities of the Institute's numerous units from its foundation, the 'Institutional Repository' is an official archive that serves as a remembrance of the MICA. A wide range of materials, including articles from newspapers, books, chapters, video lectures, case studies, reports, dissertations, theses, and publications from MICA, are available to the researcher via this platform. This platform ensures the proper documentation, storage, and distribution of MICA publications across time. Most of the repository's documents are freely accessible to everyone. The readers are required to provide citations for all sources used.

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Recent Submissions

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Deepak Mann joins PHD Media as National Strategy Head
(afaqs.com, 2025-07-28)
Deepak Mann has been appointed as the national strategy head for PHD Media (Part of Omnicom Media Group). Mann brings over 21 years of diverse experience across strategy, insights and analytics. He is an alumnus of MICA.
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AI can do it all, but human creativity still matters: MICA CEO
(afaqs.com, 2025-07-21)
The education sector in India is starting to address these questions directly. The shift is evident, with IITs introducing AI-specialised degrees and design schools updating their curriculums. The government has recently announced the Indian Institute of Creative Technologies (IICT), introducing cutting-edge AVGC-XR (Animation, Visual Effects, Gaming, Comics & Extended Reality) courses and forming partnerships with Adobe, Meta, Google, and NVIDIA. MICA, formerly known as the Mudra Institute of Communications, Ahmedabad, long recognised as India’s premier institute for strategic marketing and communication, has joined the conversation with a twist. It has launched the School of Applied Creativity, imagination-focused school for the AI era, aimed not at coders or animators, but at future storytellers, thinkers, creators and cultural strategists.
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Customer relationship management in the digital age
(Routledge, 2025) Jain, Varsha
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MICA launches School of Applied Creativity; 2 courses to start in July 2026
(taxtmi.com, 2025-07-17)
PTI) Ahmedabad-based management institute for marketing and communication MICA on Thursday announced the launch of School of Applied Creativity to prepare students with future skills at the cusp of imagination, storytelling, media, and artificial intelligence (AI).