Welcome to the Institutional Repository

Recording the genesis, history, progress, and activities of the Institute's numerous units from its foundation, the 'Institutional Repository' is an official archive that serves as a remembrance of the MICA. A wide range of materials, including articles from newspapers, books, chapters, video lectures, case studies, reports, dissertations, theses, and publications from MICA, are available to the researcher via this platform. This platform ensures the proper documentation, storage, and distribution of MICA publications across time. Most of the repository's documents are freely accessible to everyone. The readers are required to provide citations for all sources used.

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Communities in DSpace

Select a community to browse its collections.

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Recent Submissions

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Class divide in cities
(MICA - The Social edutainment Company, 2025-07)
This video project aims to highlight the persistent class divide prevalent in urban societies, showcasing the stark difference in how individuals from lower economic classes are treated compared to others. Through real-life portrayals and reflective storytelling, the video challenges societal biases that often dehumanise workers performing essential yet undervalued roles. It underscores a simple yet powerful message: every human deserves equal respect, regardless of their class or the nature of their work. The video emphasises the need to acknowledge the dignity of labour and to treat every individual, be it a domestic worker or any service provider, with courtesy and gratitude. Ultimately, this project is a call to action to look beyond social hierarchies and recognise the shared humanity that binds us all. It advocates for a more inclusive and respectful society where people are valued not by their class or occupation or from the city they belong to, but by their character and contributions.
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Inclusive urban design for physically challenged
(MICA - The Social edutainment Company, 2025-07)
This story highlights the importance of inclusive urban design for the physically challenged. It follows a student who mocks a wheelchair user, dismissing the daily obstacles faced due to poor infrastructure. However, ‘karma’ intervenes when the bully temporarily loses mobility and experiences the inclusivity in design like the access to wheelchair, facility of ramp . Through this journey, he gains empathy and recognizes the critical need for inclusive spaces in public and educational institutions. The story concludes with the bully acknowledging his mistake and offering help, reinforcing that empathy and thoughtful design can create a more equitable world for all.
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Consent and boundaries
(MICA - The Social edutainment Company, 2025-07)
The reel highlights the importance of consent and personal boundaries in relationships. It tells the story of a young couple whose budding romance takes a troubling turn when the boy crosses a line, touching the girl inappropriately. Her retreat and sadness emphasize a clear truth: Love does not equal entitlement. Consent is not optional—it’s essential. The visual narrative is a powerful reminder to respect physical and emotional boundaries.
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Toxic positivity
(MICA - The Social edutainment Company, 2025-07)
We, the students of MICA Ahmedabad, initiated a conversation to shed light on the subtle yet harmful nature of toxic positivity—where genuine emotional struggles are met with dismissive optimism. Through real-life examples, we explored how phrases like “just get over it,” “you’ll face worse,” or “go get some sun” can leave individuals feeling unseen and invalidated. One example even highlighted someone joking about a footballer’s death, revealing how empathy is often absent in everyday interactions. The discussion calls for a shift from offering sympathy or shallow encouragement to practicing true empathy. Instead of minimizing someone’s pain, the message is to acknowledge it and create space for honest emotional expression.
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Misinformation and fake news
(MICA - The Social edutainment Company, 2025-07)
The reel explores the ripple effect of misinformation. In the workings of a newsroom, where truth takes a backseat to sensationalism. A young reporter is pressurised by his boss to twist facts and turn events into scandolous headlines to maximise shock value. What follows is a satirical look at how media outlets distort stories to drive viewsership, ignoring integrity in favour of virality. Eventually, the public often eager and unquestioning, eats it up without a second thought, highlighting how people easily fall for dramatic headlines. It exposes the toxic cycle between manipulative media and credulous audience. It’s a timely reminder : in the age of viral news, truth often gets left behind – and we are all responsible for what we believe and share.