Welcome to the Institutional Repository

Recording the genesis, history, progress, and activities of the Institute's numerous units from its foundation, the 'Institutional Repository' is an official archive that serves as a remembrance of the MICA. A wide range of materials, including articles from newspapers, books, chapters, video lectures, case studies, reports, dissertations, theses, and publications from MICA, are available to the researcher via this platform. This platform ensures the proper documentation, storage, and distribution of MICA publications across time. Most of the repository's documents are freely accessible to everyone. The readers are required to provide citations for all sources used.

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Recent Submissions

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Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: An evidence-based approach
(Electronic Commerce Research, 2025) Salunke, Parth; Jain, Varsha; Mishra, Tatsita
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MICAn delivers good life on campus
(Ahmedabad Mirror, p.01 & 06, 2025-04-13)
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MICA students have the potential to become brilliant leaders and changemakers
(Gujarat Samachar - Puls, p.01, 2025-04-12)
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‘Hard choices lead to the biggest rewards’
(Ahmedabad Mirror, p.05, 2025-04-12)
Vice President of Marketing for Lego Retail in the UK, Shweta Munshi, on Friday urged graduating MICA students to take the “butterfly in the stomach” test when making decisions. She encouraged them to welcome leaps into the unknown and push through obstacles. Courage to choose discomfort “Most times, the hard choices, ones that make your stomach twist with fear, lead to the biggest rewards,” she told the graduating MICAns. “The ‘Safe’ path looks tempting, but it’s actually the riskiest option because it will stall your learning.” “So go ahead, take those leaps. A marketing tagline of my generation says it best — Mountain Dew - ‘Darr ke aage jeet hai,’” she added.