Wandering Jane: Empowering solo Women travellers
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Date
2025
Authors
Mall, Sunita
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Publisher
IIM-Ahmedabad
Abstract
It was December 07, 2023. Garima Pande and Akshat Sharma, the founders of WanderingJane (WJ)—a Bengaluru-based travel startup catering to solo female travellers—were contemplating the company’s future directions. They were considering how to put their best foot forward: whether to concentrate on the current segment of solo female travellers, expand the target segment, broaden the service category or prioritise new service categories, all while ensuring the long-term sustainability of business. However, such a move would mean a further increase in competition, especially from more mainstream established players.
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Citation
Jane, S.K., Borah, S.B., & Mall, S. (2025). Wandering Jane: Empowering solo Women travellers. Case Centre, IIM-Ahmedabad.