Conference Papers

Permanent URI for this collection

http://ir.mica.ac.in/handle/123456789/6677

Browse

Now showing 1 - 1 of 1

Tourism marketing: A study of ‘Khushboo Gujarati Ki’ campaign in Gujarat by Sikha Jain, Jignesh Dhandhak and Rasananda Panda
(Nirma Institute of Management, Nirma University: Ahmedabad, 2013) Jain, Shikha; Dhandhak, Jignesh; Panda, Rasananda