Conference Papers
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Item Enhancing user engagement on destination brand Facebook pages(Springer, 2024) Jain, VarshaItem Proposing a framework of Observe–Hypothesize–Challenge–Resolve (OHCR) teaching moves for knowledge construction in marketing pedagogy: An abstract by R. Ranjit Raj & Ashutosh Dutt(Springer, 2020) Raj, Ranjit R.; Dutt, AshutoshItem Usage of social media among housewives by Palak Gadhiya(Excel India Publishers, 2017) Gadhiya, PalakItem Which is a better language of instruction in primary education: English or mother tongue? by Kirtika Chhetia and Falguni Oza(Excel India Publishers, 2017) Chhetia, Kirtika; Vasavada-Oza, FalguniItem An Integrated model of luxury consumption: Empirical evidence from India by Subhadip Roy, Nikita Mitra and Varsha Jain(K.J. Somaiya Institute of Management Studies and Research, Mumbai, 2014) Jain, VarshaItem Health fraud detection using bayesian co-clustering Case of an lndian insurance company by Sunita Mall(Excel India Publishers, 2023) Mall, SunitaItem Relationship of learning stage and follow-up plan based on feedback (FPF) on academic performance using Kolb's ELT by Shubhra P. Gaur(DEStech Publications, Inc, Lancester, Pennsylvania, USA, 2014) Gaur, ShubhraItem Employer branding on attracting and retaining talent: Economic outlook by Moxda Jhala, Pooja Bhatia and Rasananda Panda(Excel India Publishers, 2017) Jhala, Moxda; Bhatia, Pooja; Panda, RasanandaItem Analysis of motivational factors, choice and the role of ecosystem for women entrepreneurship in India. By Rasananda Panda and Swati Mishra(2015) Panda, Rasananda; Mishra, SwatiItem GSDL@KEIC: A case study by Lavji N. Zala(Gujarat National Law University: Gandhinagar, 2014) Zala, LavjiItem Contribution of academic library in faculty research productivity. By Lavji Zala, Niraj Patel and Shailesh R. Yagnik(ADINET, Ahmedabad, 2015) Zala, Lavji; Patel, Niraj; Yagnik, Shailesh R.Item Understanging purchase behaviour of Indina luxury consumer by Varsha Jain Sonal Pingle and Aarzoo Daswani(Pearson, 2012) Jain, Varsha; Pingle, Sonal; Daswani, AarzooItem I am what I consume: Consumption and identity in Indian teenagers by Deval Karthik and A.F. Mathew(Universita Ca Foscari Venezia and ESCP Europe, 2010) Kartik, Deval; Mathew, A.F.Item The future of higher education in ethical metaverse by Manisha Pathak Shelat and Bhakti Mehta(Excel India Publishers, 2023) Pathak-Shelat, Manisha; Mehta, BhaktiItem Measurement of shopping involvement: a scale development approach by Piyush Kumar Sinha and Dwarika Prasad Uniyal(Labdhi R. Bhandari Memorial Fund, 2007) Uniyal, Dwarika PrasadItem Bibliogaphical control: electronic media by Shailesh R. Yagnik(Ahmedabad Library Network (ADINET), Ahmedabad, 2008) Yagnik, Shailesh R.Item Factors underlying relationship performance in B to C market by Anita Basalingappa and M.S. Subhas(Indian Institute of Management, Ahmedabad, 2005) Basalingappa, AnitaItem ls artificial intelligence reshaping the EdTech industry?: A bibliometric review using thematic analysis by Sunita Mall, Jyoti Pandey, and Raj Kumar Purohit(Excel India Publishers, 2023) Mall, Sunita; Pandey, Jyoti; Purohit, Raj Kumar