Case Studies

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http://ir.mica.ac.in/handle/123456789/5641

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Sony pictures networks India: Strategizing humour television content by Darshan Trivedi and Smita Kothari
(Ivey Publishing, 2018) Trivedi, Darshan; Kothari, Smita
WittyFeed 2.0: Virality without social media by Sanjeev Kotnala, Siddharth Deshmukh and Smita Pranay Kothari
(Ivey Publishing, 2019) Kotnala, Sanjeev; Deshmukh, Siddharth; Kothari, Smita
Zydus Wellness: Nutralite’s marketing twist by Falguni Vasavada-Oza, Smita Kothari and Sudiksha Patail
(Ivey Publishing, 2019) Vasavada-Oza, Falguni; Kothari, Smita; Patil, Sudiksha