Research Articles

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http://ir.mica.ac.in/handle/123456789/5639

This collection provides access to the bibliographical information of research articles and papers published by the Faculty Members, Research Scholars, and Staff of MICA which are published in scholarly journals and conference proceedings. These publications are mostly indexed in SCOPUS, Web of Science, UTD, ABDC, FT50, ABS etc.

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Now showing 1 - 2 of 2

A decade (2008–2019) of advertising research productivity: A bibliometric review by Prof. Varsha Jain & Subhalakshmi Bezbaruah
(Elsevier, 2021) Bezbaruah, Subhalakshmi; Jain, Varsha
Introducing bi-directional participatory place branding: A theoretical model with multi-stakeholder perspectives by Varsha Jain, Preeti Shroff, & Subhalakshmi Bezbaruah
(Emerald Publishing Limited, 2021) Jain, Varsha; Shroff, Preeti; Bezbaruah, Subhalakshmi

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Browsing Research Articles by Author "Bezbaruah, Subhalakshmi"

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