Research Articles
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This collection provides access to the bibliographical information of research articles and papers published by the Faculty Members, Research Scholars, and Staff of MICA which are published in scholarly journals and conference proceedings. These publications are mostly indexed in SCOPUS, Web of Science, UTD, ABDC, FT50, ABS etc.
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Recent Submissions
Item Employee contribution to profitability: A comparative analysis of private and Public sector banks using panel data(Blue Sapphire Publishers, 2025) Mall, SunitaItem Influencer advertising on digital media: An Indian political economy of communications perspective(Economic and Political Weekly, 2025) Sharma, PoojaItem Activating green airport actions: Promoting eco-friendly choices for sustainable travel through commitment and consistency(Emerald Group Publishing Ltd., 2025) Malodia, SureshItem Integrating SMEs market and technology orientation: An exploration of digital technological opportunism, agility, future focus and performance(Emerald Group Publishing Ltd., 2025) Sarangi, SubratItem Restorative power of empathetic communication for participatory governance and community well-being by Himani Sharma and Varsha Jain(USC Annenberg School for Communication & Journalism, 2023) Sharma, Himani; Jain, VarshaItem Indian economy in the global context by Rasananda Panda, & Robin Infant Raj(Oakbrook Business Review, 2016) Raj, Robin InfantItem Multichannel consumer service integration of recommendation systems(Palgrave Macmillan, 2024) Wadhwani, Ketan; Jain, VarshaItem Dynamics of India’s exchange rate and trade balance: The J curve hypothesis(Serials Publications Pvt. Ltd., 2019) Paul, Anu; Panda, RasanandaItem Guest editorial: Managing higher education in developing countries – navigating challenges, innovations and strategic opportunities(Emerald Group Publishing Ltd., 2025) Jain, VarshaItem Enhancing social capital andreciprocity through community news media during COVID-19: A study of video volunteers(Emerald Group Publishing Ltd., 2023) Govindarajan, Gyanesh; Patra, SantoshItem Design thinking approach in international markets: Implications for the movie industry(Academy of International Business, 2023) Gupta, ShaphaliItem Role of culture in consumer marketing: Theoretical roots and thematic trajectories(Sage, 2023) Das, KallolItem Redesigning the relationship between heritage and city: Insights from the Gandhi Heritage Portal, Ahmedabad(Sage, 2023) Thomas, PoojaItem Impact of human and AI-agent services on customer learning, immersion and loyalty: the role of interactivity(Emerald Publishing Ltd., 2025) Heggde, GithaItem Business-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework(Routledge, 2025) Das, Kallol; Mungra, Yogesh; Namboodiri, SoorajItem Brands have changed, what about consumers?: Evaluations and consumption visibility of cross-gender brand extensions(Taylor and Francis Ltd., 2025) Sarangi, SubratItem Marketing with anthropomorphised AI: Insights from consumers(Emerald Publishing Ltd., 2025) Jain, Varsha