TEDx MICA

Permanent URI for this collection

Now showing 1 - 1 of 1

The Marketing Hypocrisy | Aditya Bhat | TEDxMICA
(MICA, 2018-05-02) Mr. Aditya Bhat
Marketers today are bolder, more adventurous than they have ever been. But in India, they are still vary of certain things, still careful about the stigmas existing in the Indian society, and most marketers just want to follow the age old recipe for success. Watch how Aditya Bhat breaks down the mindset that plagues the Indian marketing scene, and why it is beneficial for everyone to get out of it, take risks and change the game for good. Aditya Bhat is an entrepreneur-marketer and a public speaker by passion, currently heads Jio Studios, the content and marketing arm of Reliance Jio. With over 17 years of Industry experience, he is currently expanding towards digital and has created some of the most trending campaigns the country has seen. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in