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  1. Home
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Browsing by Author "Agarwal, Gaurangi"

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    Adani Foundation
    (MICA, 2023) Rughani, Aditi; Varshney, Bhuvan; Agarwal, Gaurangi; Srivastava, Niyati; Dhandhania, Rachit; Krishnan, Vedaang
    Established in 1996, the Adani Foundation focuses on the wellbeing of the less privileged. For more than 25 years, the Foundation has driven social upliftment programmes in the rural hinterland of India, the largest and most populous democracy in the world, its efforts aligned with the United Nations Sustainable Development Goals. The Adani Foundation believes that everyone, regardless of who and where they are, deserves equitable access to opportunities and a fair chance to a better quality of life. Over the years, the Foundation has responded to society’s changing needs – be it sustainable livelihoods, health and nutrition, and education for all or addressing environmental concerns – with an enhanced focus on the empowerment of women.
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    Re-strategizing marketing and communication for social media marketing of City Tantra & Shehernama
    (MICA, 2021) Agarwal, Gaurangi; Shetty, Sharanya; Gawaskar, Shivani; Sen, Snehaditya; Vempati, Sruthi; Joseph, Tanya
    As a group of marketing students from varying backgrounds and professional experience, Drishti’s objective of using media and arts to drive awareness and action about various issues at the grassroots appealed to us. We felt captivated by the cause, and we felt like we could use our knowledge and skills to make a positive difference to the organisation. Shehernama and Citytantra are flagship programmes of Drishti, which is based in Ahmedabad. Shaharnama, an initiative involving community artists from Ahmedabad, works on reinstating this city’s values of peace, harmony, diversity, and tolerance. CityTantra works on strengthening local governance for women through community media led by the youth. The programme trains young people to be feminist leaders and bridge the gap between their community and local governance. To facilitate these efforts and cover the various costs involved, CityTantra is looking to eventually raise funds by bringing to light, the problems faced by the women community in Ahmedabad and motivating the donors through the work the fellows and the fellowship does.

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