Re-strategizing marketing and communication for social media marketing of City Tantra & Shehernama
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
As a group of marketing students from varying backgrounds and professional experience, Drishti’s objective of using media and arts to drive awareness and action about various issues at
the grassroots appealed to us. We felt captivated by the cause, and we felt like we could use our knowledge and skills to make a positive difference to the organisation. Shehernama and Citytantra are flagship programmes of Drishti, which is based in Ahmedabad.
Shaharnama, an initiative involving community artists from Ahmedabad, works on reinstating this city’s values of peace, harmony, diversity, and tolerance. CityTantra works on strengthening
local governance for women through community media led by the youth. The programme trains young people to be feminist leaders and bridge the gap between their community and local
governance. To facilitate these efforts and cover the various costs involved, CityTantra is looking to eventually raise funds by bringing to light, the problems faced by the women community in
Ahmedabad and motivating the donors through the work the fellows and the fellowship does.
Description
Keywords
Digital media, communication strategy