Browsing by Author "Agarwal, Mayank"

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    Rural Immersion project : Ambuja Manovikas Kendra
    (MICA, 2020) Goyal, Anubhav; Srivastava, Astha; Agarwal, Mayank; Agrawal, Raghav; Goel, Vanshaj; Jain, Yashika
    The key to the project with AMK was to understand the dynamics of a group of people which exist in the society and are trying to find their way in it and how AMK is a foundation is helping their students in every possible way, even after they have graduated from the school. In order to commence the project, research approaches like secondary research, stakeholder interviews and category understanding and mapping were done to further gather more information about AMK and its operations. The objective of creating a branding exercise for AMK was worked upon by providing recommendations with regards to the proposed logo, the rationale and communication behind the logo, proposed packaging innovation along with Social Media content suggestions and content strategy. The proposed recommendations would allow AMK to market and distribute their products at par with other brands and gain leverage in the eyes of customers as they would be contributing back to society as well. The suggested recommendations, thus aim to work towards achieving the recognised brand name for AMK and take them one step closer to building the inclusive society for all.
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    SEWA Bazaar
    (MICA, 2018) Agarwal, Mayank; Tiwari, Namrata; Goswami , Piyush
    The requirements of this project did require us to understand the way of the functioning of the SEWA model, the impact of SEWA on the millions of micro-entrepreneurs associated with it, and also the way in which the sourcing of the materials and the processing was done. This was an extensive task for which we decided to go with both Primary and Secondary sources of research. But before heading into the research, we decided upon the objectives and the sections that we were looking to cover. These included social media and web presence so that we could work on the strategy documents for both of them. Then the current business model to get a better grasp of things was actually working in SEWA. Also, the variety of work that was being produced at SEWA and how it was sold and marketed.