SEWA Bazaar
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Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
The requirements of this project did require us to understand the way of the functioning of the SEWA model, the impact of SEWA on the millions of micro-entrepreneurs associated with it, and also the way in which the sourcing of the materials and the processing was done. This was an extensive task for which we decided to go with both Primary and Secondary sources of research. But before heading into the research, we decided upon the objectives and the sections that we were looking to cover. These included social media and web presence so that we could work on the strategy documents for both of them. Then the current business model to get a better grasp of things was actually working in SEWA. Also, the variety of work that was being produced at SEWA and how it was sold and marketed.
Description
Keywords
Micro planing, branding, social media