Browsing by Author "Arora, Rhea"

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    Conceptualization of a Financial aid & Financial literacy portal to connect those in need of help with those who want to help
    (MICA, 2021) Kasera, Aishwarya; Caleb, David; Gaidhane, Lola; Arora, Rhea; Jha, Sakshi; Mittal, Yashashwani
    To find solutions to some of the toughest marketing challenges today Bright Angles Consulting has designed market research led innovative tools and techniques. These tools help their clients find meaningful insights and actionable solutions to grow their business. The founder, Nisha Sampath, is an alumnus of MICA, who with her specialization in Market Research has an immense interest to pursue consumer insight in the digital space, and in the context of changing technologies. This led her and Vineeta to use their platform to drive change in society via a non-profit app that helps get finance in the right and deserving hands. Bright Angels Consulting aims to create a platform that provides migrant workers and domestic help technical knowledge and aid required to enable them financially. Currently, it is at the ideation stage and needs to be developed before a formal launch. The project requires market research and customer insights to develop the final platform.
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    Deesa Center for children with severe disability - Under the guidance of Blind People’s Association and MICA, Ahmedabad
    (MICA, 2023) Bhardwaj, Amoli; Das, Baibhav; Kokate, Amey; Thapa, Chirinjibi; M V, Vikas; Arora, Rhea
    The center assigned to us was 'Khushio nu Sarnamu' in the community of Deesa, located in the Banaskantha district of Gujarat. The center is primarily a daycare center for children with intellectual disabilities and provides an educational as well as vocational curriculum for such children. In addition, the center also has vocational units like a sewing machine and computer lab for adults to receive training in those vocations. We were given a tour of the resource center, where we observed the curriculum, the children, their learning methods, the computer & vocational center, physiotherapy center, psychiatrist office, & general play area. Our project entailed understanding the organization's pain points in terms of communication and engagement with the Deesa community at large. The work done inside the 4 walls of the center was not getting the publicity it needed in order to attract more support and more PwDs to register in the center. The pamphlets and messaging used were as old as the center, which started 5 years ago in 2017. The center required a new set of communication designed to generate more impact in the local community as well as act as a medium to attract new financial benefactors.
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    Mapping user journey and brand touchpoints in metaverse
    (MICA, Ahmedabad, 2023) Arora, Rhea; Mayank Kumar