Conceptualization of a Financial aid & Financial literacy portal to connect those in need of help with those who want to help
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
To find solutions to some of the toughest marketing challenges today Bright Angles Consulting has designed market research led innovative tools and techniques. These tools help their clients
find meaningful insights and actionable solutions to grow their business. The founder, Nisha Sampath, is an alumnus of MICA, who with her specialization in Market Research has an
immense interest to pursue consumer insight in the digital space, and in the context of changing technologies. This led her and Vineeta to use their platform to drive change in society via a
non-profit app that helps get finance in the right and deserving hands. Bright Angels Consulting aims to create a platform that provides migrant workers and domestic
help technical knowledge and aid required to enable them financially. Currently, it is at the ideation stage and needs to be developed before a formal launch. The project requires market
research and customer insights to develop the final platform.
Description
Keywords
market research, consumer behaviour