Browsing by Author "Basalingappa, Anita"
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Item An empirical investigation of corporate brand image: antecedents, mediating role and impact on stakeholder expectations by Prathap Oburai, YLR Moorthy, Anita Basalingappa, Kok-Wai Chew and Michael J. Baker(European Marketing Academy, Athens, 2006) Basalingappa, AnitaItem Conceptual note on measuring returns on advertising expenses by Anita Basalingappa(Kirloskar Institute of Advance Management Studies, 2005) Basalingappa, AnitaItem Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations by Prathap Oburai, YLR Moorthy, Anita Basalingappa, Kok-Wai Chew and Michael J. Baker(Indian Institute of Management, Ahmedabad, 2005) Basalingappa, AnitaItem Factors underlying relationship performance in B to C market by Anita Basalingappa and M.S. Subhas(Indian Institute of Management, Ahmedabad, 2005) Basalingappa, AnitaItem For God's sake: An Adman on the business of region reviewed by Anita Basalingappa(For God's sake: An Adman on the business of religion by Ambi Parameswaran, 2014) Basalingappa, AnitaItem Helping Bisleri ‘Fight The Fakes’(MICA, 2021) Joshi, Abhishek; Sen, Kasturi; Pandey , Neha; Chawla, Saumitra; Garg, Shashwat; Bhattacharya, Shayri; Basalingappa, Anita; Roy, Rimjhim82.5 communications is a specialist agency that has been branded as an India-specific creative agency from WPP’s Ogilvy. Headquartered in Mumbai, it has its presence across major cities in India like Kolkata, New Delhi, and Bengaluru. The agency primarily caters to Indian companies, start-ups, and entrepreneurs. The specialized agency aims to fill a critical gap in the creative services market. 82.5 Communications is designed to assist developing Indian enterprises, entrepreneurs, and brands, as well as MNCs, looking to 'Indianize' their brands and connect with Indian audiences. 90% of the client mix is India-first clients. It functions as an open platform model. As a small outfit, it keeps brand custodianship, strategy, and content expertise in-house, while working with partners to offer allied services in media, social, PR, retail, and activation.Item How valuable is your brand? By Anita Basalingappa(The Financial Express, 2006) Basalingappa, AnitaItem Impact of traditional marketing practices and relationship marketing practices on manifestation of customer loyalty by Anita Basalingappa and Subhas M.S.(ESCP EAP, Paris, France, 2009) Basalingappa, AnitaItem Improving perception and awareness of AMC’s social media(MICA, 2023-02) Gupta, Namit; Junnuri, Apoorva; Wagh, Druvang; Chitlangia, Muskan; Basalingappa, Anita; Patel, Chirag; Purohit, HarshalWe would like to extend our sincerest gratitude to all those who have contributed to the successful completion of this MI-IMPACT project. We would like to thank the Amdavad Municipal Corporation and Mr C. R. Kharsan, Deputy Commissioner, AMC, for providing the necessary support to carry out this project.Item Life journeys and influential contributions of six marketing visionaries by Anita Basalingappa & Sooraj Namboodiri(Sage, 2024) Basalingappa, Anita; Namboodiri, SoorajItem lmpact of virtual reality lmmersive experience on consumer lnvolvement: A tourism destination perspective(Excel India Publishers, 2024) Hanagandi, Naveenkumar; Mall, Sunita; Basalingappa, AnitaItem Marketing theory in marketing education and marketing discipline(Excel India Publishers, 2021) Basalingappa, AnitaItem Marketing, communication, and democracy: Towards a dialogue between the disciplines of marketing and communication by Anita Basalingappa and Keval Kumar(Westburn Publishers Ltd, 2018) Basalingappa, Anita; Kumar, KevalItem More than a thousand words by Anita Basalingappa(The Financial Express, 2006) Basalingappa, AnitaItem Role of Factual Evidence and Experience on Intuition and Strategic Marketing Decision Making by Anita Basalingappa(University of Jaffna, Sri Lanka, 2014) Basalingappa, AnitaItem ROME is the new mantra by Anita Basalingappa(The Financial Express, 2006) Basalingappa, AnitaItem Sugar Free : Management case by Preeta H. Vyas: Case Analysis II by Anita Basalingappa(2011) Basalingappa, AnitaItem Tata Nano: A case study in marketing a good product badly by Anita Basalingappa(WARC Exclusive, 2012) Basalingappa, AnitaItem The best of both worlds by Anita Basalingappa(Financial Express-Fe Insight (25/05/2006), 2006) Basalingappa, Anita