Life journeys and influential contributions of six marketing visionaries by Anita Basalingappa & Sooraj Namboodiri

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969_Life Journeys and Influential by Anita Basalingappa and Sooraj Namboodiri.pdf (2.83 MB)

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2024

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Sage

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Basalingappa, A., & Namboodiri, S. (2024). Life journeys and influential contributions of six marketing visionaries. Journal of Macromarketing, https://doi.org/10.1177/02761467241261257

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http://ir.mica.ac.in/handle/123456789/8030

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Research Articles