Browsing by Author "Caleb, David"

Now showing 1 - 2 of 2
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    Conceptualization of a Financial aid & Financial literacy portal to connect those in need of help with those who want to help
    (MICA, 2021) Kasera, Aishwarya; Caleb, David; Gaidhane, Lola; Arora, Rhea; Jha, Sakshi; Mittal, Yashashwani
    To find solutions to some of the toughest marketing challenges today Bright Angles Consulting has designed market research led innovative tools and techniques. These tools help their clients find meaningful insights and actionable solutions to grow their business. The founder, Nisha Sampath, is an alumnus of MICA, who with her specialization in Market Research has an immense interest to pursue consumer insight in the digital space, and in the context of changing technologies. This led her and Vineeta to use their platform to drive change in society via a non-profit app that helps get finance in the right and deserving hands. Bright Angels Consulting aims to create a platform that provides migrant workers and domestic help technical knowledge and aid required to enable them financially. Currently, it is at the ideation stage and needs to be developed before a formal launch. The project requires market research and customer insights to develop the final platform.
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    Swades Foundation : Real Konkan Cashews
    (MICA, 2023) Caleb, David; Parekh, Kaushal; Doshi, Rajvi; Dayal, Prabhat; Poojari, Sushmita; Choudhury, Anirudh
    Swades is a good organization that also helps the poor, helps them find work. They have made their way in several villages and have provided the people with farm animals, plants, etc. so that they reap future benefits from them. They also provide water to villages that go through water scarcity, through bore wells or make pipelines available. Even for business for that matter, they have kept it open to women from neighboring villages too, apart from us. These women too got involved and have noticed positive differences in their lives. They can reap monetary benefits and use the money for their own needs or for their families. I’d also say that Swades is such a good foundation, that if we have a wish or desire, it does get fulfilled here. If we tell them that we would like to do another business too, they would make everything available for us in order to take it up. They ensure that no one is left without work here. The raw materials are sent to us the moment we ask them to. Swades has also guided us on how we can make our village beautiful. They have shown us the correct ways of doing things when we had made mistakes. Hence a lot of improvement can be seen in villages.