Browsing by Author "Chakravorty, Antara"

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    Business case for foraying into the nutraceuticals/health supplements segment Tupperware
    (MICA, 2023-02) Chakravorty, Antara; Bhagat, Saksham; Agarwal, Harshika; Guha, Avirup
    Plastic products are durables, whereas nutritional supplements are consumables. Through them, Plastic products are durables, whereas nutritional supplements are consumables. Through them, Tupperware would be able to enter a category that facilitates repeat purchases. Further, the sales in the category are to be made solely through direct selling channels by utilizing their large and robust network of salespersons. would be able to enter a category that facilitates repeat purchases. Further, the sales in the category are to be made solely through direct selling channels by utilizing their large and robust network of salespersons.