Business case for foraying into the nutraceuticals/health supplements segment Tupperware
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Date
2023-02
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
Plastic products are durables, whereas nutritional supplements are consumables. Through them, Plastic products are durables, whereas nutritional supplements are consumables. Through
them, Tupperware would be able to enter a category that facilitates repeat purchases. Further,
the sales in the category are to be made solely through direct selling channels by utilizing
their large and robust network of salespersons. would be able to enter a category that facilitates repeat purchases. Further, the sales in the category are to be made solely through direct selling channels by utilizing their large and robust network of salespersons.
Description
MI IMPACT Immersion report - Team ASHA, Batch - 2022-24
Keywords
Health, FMCG, Distribution