Browsing by Author "Changkakati, Krishanu"

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    Identify consumption patterns for honey among Indian customers and develop a strategic brand communication plan for Maksika Honey
    (MICA, 2023-02) Dave, Aayushi; Shah, Anjali; Changkakati, Krishanu; Rana, Prachi; Thakur, Sukaran; Shah, Rishabh
    Conceptualized during the pandemic after being inspired by the personal experiences of Mr.Rishabh Shah and, Mr. Pritesh Shah, Maksika was launched in December 2020. Maksika honey brings unheated, untreated, and organic nectar honey with a unique flavor profile. It provides high-nutrient unpasteurized honey while being mindful of the bees and the local farmers, creating a high social impact. The brand aims to understand its audience's behavior patterns and needs better so that they can add value to their honey consumption experience. They also aim to educate consumers about the benefits of pristine honey, inculcate new consumption behaviors by offering alternate uses, and influence the current honey consumption patterns.
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    Watershed committee (vwc) in Singalda with Gujarat government watershed development component of pradhan mantri krishi sinchayee yojana (pmksy - wdc)
    (MICA, 2023) Vijay, Janvhi; Changkakati, Krishanu; Pant, Nikita; Roy, Saptarshi; Shekhar, Udita; Narula, Viddhi; Mishra, Banikanta; Gupta, Rekha
    In our research on the impact of the Singalda Watershed Project, we employed ethnographic research techniques that went beyond standard interviews. Multiple immersive field visits allowed us to integrate deeply into the life of Singalda Village. Engaging in daily routines with the villagers and farmers was key to building trust and facilitating more honest conversations. By actively participating in community activities, attending local events, and observing daily life, we gained invaluable cultural insights. We became part of the community, fostering a level of trust that encouraged open discussions and provided a genuine understanding of the challenges faced by the villagers. This immersive research methodology, rooted in daily engagement and keen observation, allowed us to present a comprehensive and authentic portrayal of Singalda Village's dynamics, enriching our analysis of the Singalda Watershed Project's impact on the community.