Browsing by Author "Chhatwal, Tanya"

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    An inquiry into the impact of personality on content preferences in the digitally engaged world
    (Mudra Institute of Communications, Ahmedabad, 2021) Chhatwal, Tanya; Rajneesh Krishna
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    Ceating awareness and educating people about menstruation through ‘menstrupedia
    (MICA, 2018) Chitra, Sruthi; Chhatwal, Tanya; Goel, Vanshaj
    The project’s core requirement is to improve the effectiveness of Menstrupedia. We further broke this rather large issue into smaller and sizable chunks to work on. In order to further understand it better, the team had conducted exploratory interview with the client and conducted secondary research in order to have a better understanding about the project. For the live project of Urban Impact Project 2019, we were given Menstrupedia as our client. Menstrupedia is a comic book which aims to provide education about periods to girls in the age group of 9-14 years. Menstrupedia is a friendly guide to periods which helps girls and women to stay healthy and active during their periods. Menstrupedia’s mission is to deliver informative and entertaining content through different media. Menstrupedia is a small but definitive step to shatter the myths and misunderstandings surrounding menstruation for ages. The book is Used by more than 7500 schools, 270 NGOs and 1.2 Million girls across India. Used in 18 different countries.
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    Rural Immersion project : Green Foundation
    (MICA, 2020) Asthana, Apoorv; Pattnayak, Milind; Goswami, Piyush; Srivastava, Shivank; Abhishek, Shubhendu; Chhatwal, Tanya
    Understanding the scope of the work done by Green Foundation in the Kanakapura district to help them leverage the brand Janadhanya which operates in the domain of cold pressed oils. Our work also involved identifying new strategies and sales of channels to explore which would in turn help them become a demand based organisation from being a supply based organisation. Upliftment of Farmers life: It’s our biggest USP. Talk about how the entire value chain has been created to help the farmers of Kanakapura. Various research papers show that millennials (24-38 Years) get greater product satisfaction from utilitarian values than hedonic values. This means that they want to associate themselves with the brands which are doing something for the upliftment of the society & where their brand relationship isn’t just transactional.