Rural Immersion project : Green Foundation

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Group 6 Apoorv Asthana, Milind Pattnayak, Piyush Goswami, Shivank Srivastava, Shubhendu Abhishek and Tanya Chhatwal_compressed.pdf (302.34 KB)

Date

2020

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

MICA

Abstract

Understanding the scope of the work done by Green Foundation in the Kanakapura district to help them leverage the brand Janadhanya which operates in the domain of cold pressed oils. Our work also involved identifying new strategies and sales of channels to explore which would in turn help them become a demand based organisation from being a supply based organisation. Upliftment of Farmers life: It’s our biggest USP. Talk about how the entire value chain has been created to help the farmers of Kanakapura. Various research papers show that millennials (24-38 Years) get greater product satisfaction from utilitarian values than hedonic values. This means that they want to associate themselves with the brands which are doing something for the upliftment of the society & where their brand relationship isn’t just transactional.

Description

Area: Kanakapura, District: Kanakapura, State : Karnataka

Keywords

Rural development & problems, study by students, Branding, Marketing and Comminication Strategy for Cold Pressed Oils

Citation

URI

https://ir.mica.ac.in//handle/123456789/9834

Collections

Rural Immersion Projects