Browsing by Author "Das, Aritra"

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    Understanding Media Consumption Patterns and Exploring The Feasibility Of Re-Establishing Micavaani Community Radio Program
    (MICA, 2025) Das, Aritra; Mandowara, Mitanshi; Sahay, Ravija; Rao, Satvik; Gosavi, Sohum
    MICAVaani, launched in 2005, is MICA’s (Mudra Institute of Communications, Ahmedabad) community radio station, run by students with the purpose of being a powerful communication channel for both the MICA community and the surrounding rural areas. Broadcasting at 90.4 FM, MICAVaani covers a 7-kilometer radius, reaching the villages of Shela, Ghuma, Telav, and Kaneti. As a bridge between MICA and the local communities, MICAVaani serves as a vital source of information, education, and engagement, addressing the needs and interests of its rural listeners. The core mission of MICAVaani is to leverage communication to uplift rural communities by focusing on key issues such as education, healthcare, sanitation, agriculture, and finance. Through its diverse programming, the station familiarizes listeners with new developments in these fields, providing them with the knowledge and tools to stay informed and empowered.
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    Wholesome Foods seeks to understand consumer and retailer preferences, along with conducting a competitive analysis in the frozen French fries market to effectively garner insights to develop its new French fries, IP product, with Wholesome Foods
    (MICA, 2024) Das, Aritra; Upadhyay, Mrithil; Desai, Sinjaa; Bhasin, Soumya; Upamanyu, Dixit
    Wholesome Foods, a frozen food manufacturer known for catering to the tastes of Indians abroad, is venturing into the Indian fast-food market with a new product -French fries. This initiative is driven by the growing demand for convenient and quality snacks, aiming to cater specifically to the Indian palate and fast-food industry requirements. Develop an impactful B2B marketing strategy for Wholesome Foods to introduce French fries in the Indian market, focusing on creating seamless market entry, widespread adoption, and sustained growth amidst the competitive landscape of the Indian fast-food industry.