Understanding Media Consumption Patterns and Exploring The Feasibility Of Re-Establishing Micavaani Community Radio Program
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Date
2025
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
MICAVaani, launched in 2005, is MICA’s (Mudra Institute of Communications, Ahmedabad) community radio station, run by students with the purpose of being a
powerful communication channel for both the MICA community and the surrounding rural areas. Broadcasting at 90.4 FM, MICAVaani covers a 7-kilometer radius, reaching the
villages of Shela, Ghuma, Telav, and Kaneti. As a bridge between MICA and the local communities, MICAVaani serves as a vital source of information, education, and
engagement, addressing the needs and interests of its rural listeners. The core mission of MICAVaani is to leverage communication to uplift rural communities
by focusing on key issues such as education, healthcare, sanitation, agriculture, and finance. Through its diverse programming, the station familiarizes listeners with new
developments in these fields, providing them with the knowledge and tools to stay informed and empowered.
Description
Village(s): Telav, Shela, Ghuma, Kaneti District: Ahmedabad State: Gujarat
Keywords
Audio media, community radio