Browsing by Author "Gaidhane, Lola"

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    Conceptualization of a Financial aid & Financial literacy portal to connect those in need of help with those who want to help
    (MICA, 2021) Kasera, Aishwarya; Caleb, David; Gaidhane, Lola; Arora, Rhea; Jha, Sakshi; Mittal, Yashashwani
    To find solutions to some of the toughest marketing challenges today Bright Angles Consulting has designed market research led innovative tools and techniques. These tools help their clients find meaningful insights and actionable solutions to grow their business. The founder, Nisha Sampath, is an alumnus of MICA, who with her specialization in Market Research has an immense interest to pursue consumer insight in the digital space, and in the context of changing technologies. This led her and Vineeta to use their platform to drive change in society via a non-profit app that helps get finance in the right and deserving hands. Bright Angels Consulting aims to create a platform that provides migrant workers and domestic help technical knowledge and aid required to enable them financially. Currently, it is at the ideation stage and needs to be developed before a formal launch. The project requires market research and customer insights to develop the final platform.
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    Jaipur Rugs
    (MICA, 2023) Gaidhane, Lola; Asrani, Akshit; Nath, Haimanti; Borgohain, Ripunjoy; Geryani, Yash; Kesar, Suvansh
    Our project was on Connecting the Frontliners of Jaipur Rugs: The Customers and The Artisans. We, a team of six, spent three days in Jaipur, understanding the company’s business from their Jaipur headquarters and then spent a week at the Jharli village, in Sikar district of Rajasthan. In the village we had stayed with Jitendra ji and his family of five. Jharli village is located roughly ninety minutes distant from the charming rusticity of Jaipur. We lived among the weavers, learnt about their way of life, and integrated ourselves to their social circle. We also visited the school, government hospital and the Panchayat office where we met the Sarpanchhpati and tried to understand the social structure in the village.