Browsing by Author "Grover, Aanchal"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
Item Jaipur Rugs(MICA, 2018) Grover, Aanchal; Verma, Ananta; Kokate, KetkiJaipur Rugs is one of India's largest manufacturers of hand knotted rugs. It’s purpose is to create beautiful lives for the customers, their families and friends, the artisans who create the products, and the employees. The holy grail of strategy for any firm especially retailers, is to create a store concept and experience that is so different and compelling that it renders competitors irrelevant — and then to implement that concept in such a way that core customers are bonded and the competitors find it hard to copy or react.Item Rural Immersion project : Samvedana Trust(MICA, 2020) Grover, Aanchal; Mittal, Jayshree; Garg, Nikita; Nayak, Rashmi; Kailkhura, Shradha; Pandey, SurabhiTo create an awareness among rural adolescent girls (from Dholka): on menstrual and personal hygiene, mental health, importance of education to break poverty, nutrition, and prevention of anemia. Four important topics to be covered: 1. Education 2. Health & Nutrition 3. Hygiene & Grooming 4. Menstrual Health The main role was to ensure that the girls understood the importance of each of the aforementioned aspects and the role they play in their overall growth and development. Coming up with thought provoking short films touching upon these issues to ensure that the girls are always engaged. Additionally, create sessions with social-emotional learning- people sharing stories, involving more stakeholders like their mothers to create more impact. To create a dialogue platform for the girls to open their minds and to make them connect with their pride as a girl/woman.