Jaipur Rugs
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Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
Jaipur Rugs is one of India's largest manufacturers of hand knotted rugs. It’s purpose is to create beautiful lives for the customers, their families and friends, the artisans who create the products, and the employees.
The holy grail of strategy for any firm especially retailers, is to create a store concept and experience that is so different and compelling that it renders competitors irrelevant — and then to implement that concept in
such a way that core customers are bonded and the competitors find it hard to copy or react.
Description
Keywords
luxury brand, branding