Browsing by Author "Gupta, Ritika"
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Item Hedonic buying behavior styles and motivations and its utility in marketing(Mudra Institute of Communications, Ahmedabad, 2014) Gupta, Ritika; Mini MathurItem Sports branding in the era of media convergence: with emphasis on the purchase behaviour of sports merchandize(Mudra Institute of Communications, Ahmedabad, 2010) Gupta, Ritika; Atul Tandan