Hedonic buying behavior styles and motivations and its utility in marketing

Thumbnail Image

Files

2012131.pdf (639.3 KB)

Date

2014

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/6156

Collections

Dissertations and Thesis