Browsing by Author "Jain, Varsha"
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Item A dual-system approach to understanding "generation Y" decision making by V. Viswanathan and Varsha Jain(Journal of Consumer Marketing (2013: Vol. 30, No. 06), 2013) Jain, VarshaItem An integrated model of luxury fashion consumption: Perspective from a developing Nation by Subhadip Roy, Varsha Jain and Nikita Matta(Emerald Group Publishing Ltd., 2018) Jain, VarshaItem Artificial intelligence in customer service: An introduction to the next frontier to personalized engagement by Varsha Jain(Palgrave Macmillan, 2023) Jain, VarshaItem Discovering India's three levels of luxury consumption: An exploratory research to find the conceptual framework by Don E. Schultz and Varsha Jain(Journal of Marketing Communications, 2015) Jain, VarshaItem Does explicit comparative advertising affect Indian consumers attitudes towards low and high-involvement product? by Varsha Jain, Rohit Trivedi, Vikrant Joshi and Aarzoo Daswani(International Journal of Emerging Markets, 2015) Jain, Varsha; Trivedi, Rohit H.; Daswani, AarzooItem Exploring luxury brand country of origin impact on purchasing behaviours in India. By Don Schultz and Varsha Jain: A conceptual framework(Emerald Publisher, 2015) Jain, VarshaItem Immersive technologies and consumer behavior: A systematic review of two decades of research by Varsha Jain(Sage Publications Ltd., 2023) Jain, VarshaItem Measuring the brand equity of online brands by Subhadip Roy and Varsha Jain: A validation of the ORS brand equity scale(Institute of Management Studies, Noida, 2011) Jain, VarshaItem Structured abstract: Comprehending political branding and brand image of the BJP in India by Varsha Jain, and B.E. Ganesh(Springer, 2017) Jain, Varsha; Ganesh, B.E.Item The effect of color and relative product size (RPS) on consumer attitudes: integrating the moderating effect of product familiarity by Varsha Jain, Subhadip Roy and Adwita Pant(Transnational Marketing Journal (2013: Vol. 01, No. 01), 2013) Jain, VarshaItem The future of purpose-driven branding: Signature programs that impact and inspire both business and society by Varsha Jain(Wiley India Pvt. Ltd., 2023) Jain, VarshaItem Understanding luxury branding by Aarzoo Daswani and Varsha Jain: A conceptual framework(Asian Media Information and Communication Centre (AMIC), Singapore, 2011) Daswani, Aarzoo; Jain, VarshaItem What really works for teenagers: human or fictional celebrity by Varsha Jain, Subhadip Roy, Aarzoo Daswani and Mari Sudha(Young Consumers (2011: Vol. 12, No. 02), 2011) Jain, Varsha; Daswani, Aarzoo; Sudha, Mari