Measuring the brand equity of online brands by Subhadip Roy and Varsha Jain: A validation of the ORS brand equity scale

Thumbnail Image

Files

FP_449.pdf (3.32 MB)

Date

2011

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Institute of Management Studies, Noida

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/6725

Collections

Research Articles