Browsing by Author "Joseph, Tanya"

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    Deepak Foundation: Livelihood Project & Project Vivek Vidya
    (MICA, 2023) Kuriakose, Jenson; Kiran, Manish; Saksena, Ruchi A.; Vempati, Sruthi; Joseph, Tanya; Shetty, Viraj
    Our team was given the opportunity to visit the various villages where Deepak Foundation had set-up initiatives. We were expected to visit these villages and Self Help Groups (SHGs) to understand their objectives, functioning, and pain-points. At the same time it also included understanding the ethnographic aspects of a village. We were briefed on the structure of SHGs from the National Rural Livelihood Mission to the collective Village Organisations and the grassroot level SHGs. The villages we visited were Savli, Sua, Luvara, Naswadi, Por, Vankla and Nandesari. At these villages we interacted with various SHGs that made products like Neem Satva (Soaps, Sanitizers), Instant Khichdi, Spices, Masks, Cotton Wicks & Agarbattis. The last 2 days of our visit were scheduled for Project Vivek Vidya. Here were given an introduction on the Integrated Child Development Services and the 3 stages it intervenes.
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    Re-strategizing marketing and communication for social media marketing of City Tantra & Shehernama
    (MICA, 2021) Agarwal, Gaurangi; Shetty, Sharanya; Gawaskar, Shivani; Sen, Snehaditya; Vempati, Sruthi; Joseph, Tanya
    As a group of marketing students from varying backgrounds and professional experience, Drishti’s objective of using media and arts to drive awareness and action about various issues at the grassroots appealed to us. We felt captivated by the cause, and we felt like we could use our knowledge and skills to make a positive difference to the organisation. Shehernama and Citytantra are flagship programmes of Drishti, which is based in Ahmedabad. Shaharnama, an initiative involving community artists from Ahmedabad, works on reinstating this city’s values of peace, harmony, diversity, and tolerance. CityTantra works on strengthening local governance for women through community media led by the youth. The programme trains young people to be feminist leaders and bridge the gap between their community and local governance. To facilitate these efforts and cover the various costs involved, CityTantra is looking to eventually raise funds by bringing to light, the problems faced by the women community in Ahmedabad and motivating the donors through the work the fellows and the fellowship does.