DSpace Repository :: Browsing by Author "Karamchandani, Shikha"

Browsing by Author "Karamchandani, Shikha"

Now showing 1 - 2 of 2

A study on in-app mobile advertising: Exploring advertising value, flow and personalization
(Excel India Publishers, 2021) Karamchandani, Shikha; Vasavada-Oza, Falguni
Linkages between advertising value perception, context awareness value, brand attitude and purchase intention of hygiene products during COVID-19: A two wave study by Shikha Karamchandani
(Sage, 2021) Karamchandani, Shikha