A study on in-app mobile advertising: Exploring advertising value, flow and personalization
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Date
2021
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Excel India Publishers
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A study on in-app mobile advertising: Exploring advertising value, flow and personalization [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 116-117). Ahmedabad: Excel India Publishers.