Browsing by Author "Kokate, Ketki"

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    Jaipur Rugs
    (MICA, 2018) Grover, Aanchal; Verma, Ananta; Kokate, Ketki
    Jaipur Rugs is one of India's largest manufacturers of hand knotted rugs. It’s purpose is to create beautiful lives for the customers, their families and friends, the artisans who create the products, and the employees. The holy grail of strategy for any firm especially retailers, is to create a store concept and experience that is so different and compelling that it renders competitors irrelevant — and then to implement that concept in such a way that core customers are bonded and the competitors find it hard to copy or react.
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    Rural Immersion project : SRISTI NGO
    (MICA, 2020) Aggarwal, Anupama; Dhuliya, Dipanshu; Kokate, Ketki; De, Krittika; Negi, Shikhar Singh
    Many examples of successful rural entrepreneurship can already be found in literature. Diversification into non-agricultural uses of available resources such as catering for tourists, blacksmithing, carpentry, spinning, etc. as well as diversification into activities other than those solely related to agricultural usage, for example, the use of resources other than land such as water, woodlands, buildings, available skills and local features, all fit into rural entrepreneurship. The entrepreneurial combinations of these resources are, for example: tourism, sport and recreation facilities, professional and technical training, retailing and wholesaling, industrial applications (engineering, crafts), servicing (consultancy), value added (products from meat, milk, wood, etc.) and the possibility of off-farm work. Equally entrepreneurial, are new uses of land that enable a reduction in the intensity of agricultural production, for example, organic production. Dynamic rural entrepreneurs can also be found. They are expanding their activities and markets and they find new markets for their products and services beyond the local boundaries.