Browsing by Author "Mathur, Mini"
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Item An empirical investigation into grocery shopping behavior: Influence of digital payments by Cherry Patel and Mini Mathur(Nirma University, 2018) Patel, Cherry; Mathur, MiniItem Branding the experiences : semiotics exploration of retail outlets by Manaswini Acharya and Mini Mathur(Macmillan Publishers: New Delhi, 2008) Acharya, Manaswini; Mathur, MiniItem Communicating with the customer: retail advertising and promotions by Mini Mathur and Hemant Trivedi(Images Multimedia Pvt. Ltd: New Delhi, 2009) Mathur, Mini; Trivedi, Hemant C.Item Comprehensive study of adoption of augmented reality and virtual reality in school and college education(Excel India Publishers, 2024) Mathur, Mini; Harwani, DivyaItem Creating A Thorough And Relevant Marketing Plan: Happy Cultures(MICA, 2023-02) Kakasaniya, Harsh; Dhamecha, Nihir; Holani, Saumya; Rawal, Shivansh; Mathur, Mini; Agarwal, PiyushAccording to our PSP, which is generating awareness for the brand and its products through various e-commerce platforms and campaigning through digital marketing on various digital and social media platforms. We have started the campaign of #rekindling the cultures. The campaign is live on Instagram. Also, we have made 20+ products live on various e-commerce websites, which are the new upcoming winter collection of Happy Cultures consisting of mufflers and shawls. We have also planned to create and launch new products. We are currently working on marketing, content writing, product development and establishing the brand.Item Develop branding for the new French fries division with Wholesome Foods(MICA, 2024) Ashtaputre, Kruti; Bhattacharjee, Maitreyi; Nandi, Suraj; Paliwal, Ramya; Mathur, Mini; Hirpara, JeetSince Wholesome Foods is starting a new line of French fries, it needs to develop a new identity for that division. The line of French fries needs a new and fresh identity. Marketing for frozen foods is done very differently as compared to the one done for regular food items. Wholesome Foods wants to maintain the quality and uphold the reputation of its products and at the same time develop a new identity for the French fries division,keeping in mind the different target groups, and positioning in mind.Item Food king: moving up the food chain by Mini Mathur and Tanmoy De 2008(Shivalik Institute of Management Education and Research (SIMER), 2008) Mathur, MiniItem Gobardhan Project with Government of Gujarat - Banaskantha(MICA, 2023) Rastogi, Ayush; Morchhale, Prakhar; Sharma, Adit; Kamath, Chirag; Shalla, Utkarsh; Raval, Shivansh; Mathur, Mini; Parmar, MahendraThe GOBARDhan Initiative represents a groundbreaking shift in India's approach to waste management, demonstrating the transformative potential of harnessing organic waste as a valuable resource for sustainable development. By championing environmental conservation, renewable energy utilization, and rural empowerment, the initiative paved the way for a cleaner, greener, and more prosperous future for rural communities in India. Its success, as detailed below, exemplifies India's capacity to achieve energy sustainability and environmental preservation, starting at the village level. (Swachh Bharat mission 2023)Item Identifying consumer behavior and plugging current need gap for low-income group focusing on employment, skill development, and social welfare(MICA, 2023-02) Shah, Hetul; Saxena, Sakshi; Vaish, Digant; Jatley, Kunal; Mathur, Mini; Aute, VikasRojgary - India’s largest workforce ecosystem that provides better opportunities of employment, skill development and social welfare, particularly for the blue-collared workers, has a history with the public sector of designing pilot projects meant to provide employment and promote upskilling of the blue-collared workforce.Item Interaction between parents and children during food shopping by Cherry Patel, Shashank Kini and Mini Mathur(JETIR, 2018) Patel, Cherry; Kini, Shashank; Mathur, MiniItem Private labels in India by Mini Mathur(Images Multimedia Pvt. Ltd: New Delhi, 2013) Mathur, MiniItem Retail management: a strategic approach by Barry Berman, Joel R. Evans and Mini Mathur(Pearson, 2011) Mathur, MiniItem Role of customer relationship management in building retail brands by Mini Mathur(Excel Books, New Delhi, 2004) Mathur, MiniItem Rural retail in India: a peep in by Mini Mathur(VNSGU Journal of Management and Administration (2010: Vol. 02, No.: 01, January-June), 2010) Mathur, MiniItem Subhiksha retail chain by Sriya Narayanan, Swati Garodia and Mini Mathur(Tata McGraw-Hill Publishing Company Limited, 2009) Mathur, Mini; Garodia, Swati; Narayanan, SriyaItem Understanding co-shoppers' influence on purchase decision in retail environment: An exploration into consumer durables stores by Mini Mathur(Journal of International Management Studies, 2017) Mathur, MiniItem Virtual to real. By Mini Mathur(Point-Of-Purchase, 2016) Mathur, MiniItem Wealth out of Waste (WOW): A business paradox by Mini Mathur and Smita Kothari(Emerald Publishing Limited, 2020) Mathur, Mini; Kothari, SmitaItem What's in it for shoppers; shopper marketing: An empirical analysis by Mini Mathur(International Journal of Sales, Retailing and Marketing (2015: Vol. 04, No. 03), 2015) Mathur, Mini