What's in it for shoppers; shopper marketing: An empirical analysis by Mini Mathur

Thumbnail Image

Files

FP_1146.pdf (844.08 KB)

Date

2015

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

International Journal of Sales, Retailing and Marketing (2015: Vol. 04, No. 03)

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/6804

Collections

Research Articles