Browsing by Author "Mini Mathur"
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Publication A study on the impact of sustainable initiatives of brands on consumer attitude and purchase intention(MICA, Ahmedabad, 2023) Kampani, Yashvi; Mini MathurItem A study to identify the scope of organised electronics multi-branded retail chain in light of purchase behaviour for consumer electronics in Ahmedabad(Mudra Institute of Communications Ahmedabad, 2007) Sethi, Karan; Mini MathurItem An exploration of social commerce consumer behaviour, analysis of factors associated and implications on brands(Mudra Institute of Communications, Ahmedabad, 2021) Tiwari, Namrata; Mini MathurItem An explorative study to understand the apparel buying for non - ideal sized women in India(Mudra Institute of Communications, Ahmedabad, 2017) Ved, Kinnari; Mini MathurItem An exploratory study of the advent and establishment of international QSRs in India as per consumer perception(Mudra Institute of Communications, Ahmedabad, 2012) Patni, Pankhuri; Mini MathurItem Assessing the effectiveness of sales promotion schemes and the consumer preferences in FMCG sector(Mudra Institute of Communications Ahmedabad, 2006) Sabnis, Kamlesh Jayant; Mini MathurItem Beauty or beauty products : to study if cosmetic companies sell beauty or beauty products at the retail stores(Mudra Institute of Communications, Ahmedabad, 2013) Banerjee, Sarah; Mini MathurItem Best practices of categary management in organised retailing today(Mudra Institute of Communications Ahmedabad, 2007) Manghani, Rajiv Jayant; Mini MathurItem Category management mix perspective : a study on diamond catogary(Mudra Institute of Communications Ahmedabad, 2007) Sethi, Kunal; Mini MathurItem Cencept testing "Eggies"(Mudra Institute of Communications Ahmedabad, 2007) Upadhyay, Siddhesh; Mini MathurItem Changing online media landscape with the advent of smartphones(Mudra Institute of Communications, Ahmedabad, 2012) Srivastava, Shruti; Mini MathurItem Comparitive study of loyalty programmes offered by departmental stores in Ahmedabad(Mudra Institute of Communications Ahmedabad, 2007) Mukerjee, Priyanka Pradeep; Mini MathurItem Concept testing eggies(Mudra Institute of Communications Ahmedabad, 2007) Davda, Nikhil Nilesh; Mini MathurItem Consumer profiling for the online retail of grocery and FMCG products in india(Mudra Institute of Communications, Ahmedabad, 2016) Kapoor, Sahil Avi; Mini MathurItem Consumer response to visual merchandizing of private label brands at point of purchase in the food and grocery category at multi brand retail stores(Mudra Institute of Communications, Ahmedabad, 2015) Raje, Neeraj; Mini MathurItem Consumers perception towards online retailing(Mudra Institute of Communications Ahmedabad, 2010) Sanghvi, Khyati Parimal; Mini MathurItem Creative magnifiers : their identification, measure of their link with the brand and effectiveness(Mudra Institute of Communications, Ahmedabad, 2012) Chhaparia, Priyanka; Mini MathurItem Customer shopping experience in a mall(Mudra Institute of Communications Ahmedabad, 2006) Sinha, Priyanka Kuldeep; Mini MathurItem Decode and 'Nudge' the young Indian into answering an email survey(Mudra Institute of Communications, Ahmedabad, 2011) Gupta, Tanvi; Mini MathurItem Decoding the impulse of consumers while buying chocolates in modern retail(Mudra Institute of Communications, Ahmedabad, 2015) Chandorkar, Maitrayee; Mini Mathur