An exploration of social commerce consumer behaviour, analysis of factors associated and implications on brands

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2019086.pdf (663.41 KB)

Date

2021

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Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

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Keywords

exploration, socila consumer, social commerce, consumer behaviour, analysis of factor, implication of brands

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http://ir.mica.ac.in/handle/123456789/6479

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Dissertations and Thesis