Browsing by Author "Patra, Santosh"
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Item Brand Building in the Era of Mobility and Emergence of 'New Imagined Communities': A Conceptual Analysis by Anshul Khandpal and Santosh K. Patra(Indian Journal of Marketing (2013: Vol. 43, No. 11, November), 2013) Patra, SantoshItem Capturing trends and identifying the emerging cool. By Falguni Vasavada Oza, Santosh K. Patra, Palak Gadhiya and Krishna Mishra: A study of Indian bollywood celebs on twitter.(Media Watch, 2015) Vasavada-Oza, Falguni; Patra, Santosh; Gadhiya, Palak; Mishra, KrishnaItem Cultural lag and technological adoption by baby-boomers: A study of the transition from physical to digital of indian school education(Excel India Publishers, 2021) Roy, Gourav; Sharma, Pooja; Patra, SantoshItem Cyberculture and subaltern: Weavings of the virtual and real by Santosh K. Patra(Journal of Creative Communications (2013: Vol. 08, No. 02-03), 2013) Patra, SantoshItem Digi and the metaverse by Aishwarya Arora & Santosh Patra(Springer, 2024) Arora, Aishwarya; Patra, SantoshItem Digital participation through mobile internet banking and its impact on financial inclusion: A study of Jan Dhan Yojana by Khayati Jagani and Santosh Patra(IGI Global, 2017) Jagani, Khyati; Patra, SantoshItem Effect of augmented reality on customer loyalty(Excel India Publishers, 2024) R., Saikiran; Patra, SantoshItem Enhancing social capital andreciprocity through community news media during COVID-19: A study of video volunteers(Emerald Group Publishing Ltd., 2023) Govindarajan, Gyanesh; Patra, SantoshItem I am a patriot, may be not of your taste. By Santosh K. Patra(http://www.Orissadiary.com, 2016) Patra, SantoshItem ICT initiatives and agricultural communication in India by Arbind Sinha, Santosh Patra, Sunil Bhatt and Alok Brahmbhatt(Mass Communicator, 2013) Sinha, Arbind; Patra, SantoshItem Immersive technology and experiences: Implications for business and society by Githa Heggde, Santosh Patra, & Rasananda Panda(Springer, 2024) Heggde, Githa; Patra, Santosh; Panda, RasanandaItem Let's reclaim our democracy, our nation and our nation-state(DNA Ahmedabad, 2016) Patra, SantoshItem Leveraging on societal insecurities and politics of crises in India. By Santosh K. Patra and S. Khan(New Delhi: Perspective Publications Private Limited, 2016) Patra, SantoshItem lmmersive experience and rising of soft powers: Korean content in lndian consumer decision making(Excel India Publishers, 2024) Kundu, Koninika; Patra, SantoshItem "Need to be shared": Decoding viral genome of popular YouTube videos. By Ankit Govil and Santosh K. Patra(Journal of Global Communication, 2015) Patra, SantoshItem Online participation and self-presentation in social networking sites By Santosh K. Patra: A study of selective users of India(Journal of Creative Communications, 2015) Patra, SantoshItem Pedagogy innovation and integration of films in management education: Review and research paradigms by Bhushan Kankal, Santosh Kumar Patra, and Rasananda Panda(Elsevier, 2023) Kankal, Bhushan; Patra, Santosh; Panda, RasanandaItem Political economy of air pollution in India: A conceptual analysis of the role of media.(AMITY University, Gwalior, 2016) Bhatia, Kiran; Patra, SantoshItem Politics as "popular culture" and its digital manifestation: An Indian state election and a few Twitter #Hashtag trends by Prof. Santosh K. Patra and Sumana Khan(International Journal of Communication Research, 2016) Patra, SantoshItem Preface by Githa Heggde, Prof. Santosh Patra, & Prof. Rasananda Panda(Springer, 2024) Heggde, Githa; Patra, Santosh; Panda, Rasananda