Browsing by Author "Patra, Santosh"
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Item Brand Building in the Era of Mobility and Emergence of 'New Imagined Communities': A Conceptual Analysis by Anshul Khandpal and Santosh K. Patra(Indian Journal of Marketing (2013: Vol. 43, No. 11, November), 2013) Patra, SantoshItem Capturing trends and identifying the emerging cool. By Falguni Vasavada Oza, Santosh K. Patra, Palak Gadhiya and Krishna Mishra: A study of Indian bollywood celebs on twitter.(Media Watch, 2015) Vasavada-Oza, Falguni; Patra, Santosh; Gadhiya, Palak; Mishra, KrishnaItem Cultural lag and technological adoption by baby-boomers: A study of the transition from physical to digital of indian school education(Excel India Publishers, 2021) Roy, Gourav; Sharma, Pooja; Patra, SantoshItem Cyberculture and subaltern: Weavings of the virtual and real by Santosh K. Patra(Journal of Creative Communications (2013: Vol. 08, No. 02-03), 2013) Patra, SantoshItem Digi and the metaverse by Aishwarya Arora & Santosh Patra(Springer, 2024) Arora, Aishwarya; Patra, SantoshItem Digital participation through mobile internet banking and its impact on financial inclusion: A study of Jan Dhan Yojana by Khayati Jagani and Santosh Patra(IGI Global, 2017) Jagani, Khyati; Patra, SantoshItem Effect of augmented reality on customer loyalty(Excel India Publishers, 2024) R., Saikiran; Patra, SantoshItem Enhancing social capital andreciprocity through community news media during COVID-19: A study of video volunteers(Emerald Group Publishing Ltd., 2023) Govindarajan, Gyanesh; Patra, SantoshItem I am a patriot, may be not of your taste. By Santosh K. Patra(http://www.Orissadiary.com, 2016) Patra, SantoshItem ICT initiatives and agricultural communication in India by Arbind Sinha, Santosh Patra, Sunil Bhatt and Alok Brahmbhatt(Mass Communicator, 2013) Sinha, Arbind; Patra, SantoshItem Immersive technology and experiences: Implications for business and society by Githa Heggde, Santosh Patra, & Rasananda Panda(Springer, 2024) Heggde, Githa; Patra, Santosh; Panda, RasanandaItem Indian premier league (IPL) media rights: Media valuation by Santosh Patra(Ivey Publishing, 2024) Patra, SantoshThe Indian Premier League (IPL), a Twenty20 cricket league, underwent a transformative shift in 2022 as the IPL governing council conducted an e-auction for media rights, valuing them at USD5.64 billion. Viacom18 secured digital rights for USD2.57 billion, highlighting the growing significance of online platforms. Disney Star invested USD3.02 billion in exclusive TV and over-the-top rights, contributing to the IPL's global popularity and revenue. Special packages, including weekend matches, attracted diverse investors, elevating the league to the second-highest globally-after the US National Football League. Unbundling media rights increased competition, emphasizing the elevated value of digital rights. Amidst competition between Disney Hotstar and Jio, strategic evaluation became crucial for the IPL's position in the evolving sports broadcasting landscape, raising questions about global reach, digital engagement, revenue enhancement, and the pivotal role of media rights in sports property growth and valuation.Item Let's reclaim our democracy, our nation and our nation-state(DNA Ahmedabad, 2016) Patra, SantoshItem Leveraging on societal insecurities and politics of crises in India. By Santosh K. Patra and S. Khan(New Delhi: Perspective Publications Private Limited, 2016) Patra, SantoshItem lmmersive experience and rising of soft powers: Korean content in lndian consumer decision making(Excel India Publishers, 2024) Kundu, Koninika; Patra, SantoshItem "Need to be shared": Decoding viral genome of popular YouTube videos. By Ankit Govil and Santosh K. Patra(Journal of Global Communication, 2015) Patra, SantoshItem Online participation and self-presentation in social networking sites By Santosh K. Patra: A study of selective users of India(Journal of Creative Communications, 2015) Patra, SantoshItem Pedagogy innovation and integration of films in management education: Review and research paradigms by Bhushan Kankal, Santosh Kumar Patra, and Rasananda Panda(Elsevier, 2023) Kankal, Bhushan; Patra, Santosh; Panda, RasanandaItem Political economy of air pollution in India: A conceptual analysis of the role of media.(AMITY University, Gwalior, 2016) Bhatia, Kiran; Patra, SantoshItem Politics as "popular culture" and its digital manifestation: An Indian state election and a few Twitter #Hashtag trends by Prof. Santosh K. Patra and Sumana Khan(International Journal of Communication Research, 2016) Patra, Santosh