Effect of augmented reality on customer loyalty

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Date

2024

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Excel India Publishers

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Saikiran, R., & Patra, S. (2024). Effect of augmented reality on customer loyalty. [Conference Abstract]. In M. Kumar., & S. Patra (Eds.), ICMC 2024: MICA’s 10th International Communication Management Conference. (pp. 62). Ahmedabad: Excel India Publishers.