Browsing by Author "Prriya Raj"
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Item A study on brand positioning of e-tailing websites(Mudra Institute of Communications Ahmedabad, 2013) Banthia, Khushboo; Prriya RajItem Building powerful brands for marker leadership, profitability and growth(Mudra Institute of Communications, Ahmedabad (MICA), 2012) Prriya RajItem Impact of user generated marketing of mobile phones online on the mobile phone market(Mudra Institute of Communications, Ahmedabad, 2013) Savithri, Priya Krishnan; Prriya RajItem Loyalty marketing in Indian food and grocery retail(Mudra Institute of Communications, Ahmedabad, 2013) Singh, Atul; Prriya RajItem Potential of co-creation technology for e-tailing in Indian context : an exploratory study(Mudra Institute of Communications, Ahmedabad, 2013) Jhajharia, Ritu; Prriya RajItem Understanding the effect of sportsmen as endorsers for brands, especially in the luxury market(Mudra Institute of Communications, Ahmedabad, 2013) Basole, Aditya Arun; Prriya Raj