Browsing by Author "Rao, U.T."
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Item A note on finding information for industry and strategy analysis: Background note by U. T. Rao(The Case Centre, Cranfield University, 2023) Rao, U.T.Item A note on finding information for industry and strategy analysis: Teaching note by U. T. Rao(The Case Centre, Cranfield University, 2023) Rao, U.T.Item Coin Counting and sorting device(The Patent Office, Government of India, 2025) Rao, U.T.Item Entrepreneurship ecosystem and educational institutes: Perspectives and practices(Excel India Publishers, 2021) Rao, U.T.Item Jupiter aqua lines ltd: Direction and growth dilemma by U T Rao(The Case Centre, Cranfield University, 2023) Rao, U.T.Jupiter Aqua Lines Ltd (JAL) is a three-decade old growing mid-sized company in the bath fittings industry based at Mohali / Chandigarh, Punjab, India. The company started as a typical marketing company using the 'Group Entrepreneurship' model by eight promoters/directors. In 2014, the company was being managed by B S Anand and Vivek Kapoor, Directors of the company. The other directors had sold the stake in the company over the years. The company operated in competitive bath fittings industry space and had witnessed the shift from the 'Seller's Market' to 'Buyer's Market'. JAL's products were regarded as quality products in the value for money market with the price-value equation. As per the case setting, both the directors had been cherishing the memorable moments of the silver jubilee function to celebrate and commemorate the 25th year of JAL as an entity. They reflected upon the journey of the company. The company had clocked with a turnover of INR530 million in 2013; the company grew through a conservative organic route with a prime focus on quality products and stakeholder satisfaction. It was time to navigate the company to the next level amidst various business challenges and competitive forces. The second generation was to join the company as family managers. Chalking out a plan and designing a role for them was another pending decision. The directors were also contemplating the growth areas and future strategies leading to sustained and profitable growth.Item Magic films: The case of an Indian start-up by Kallol Das, M. Chatterjee and U.T. Rao(2012) Das, Kallol; Rao, U.T.Subject area Principles of Management, in particular, the topics of planning, organizing, leading, controlling, human resource management, and operations management. Study level/applicability The case will be helpful to undergraduate and graduate business school students for learning the subject, Principles of Management. Case overview Vikas Jha, the newly appointed executive producer and CEO of Magic Films, is a troubled man today. At 29, he is also an unusually tired man to lead this social enterprise presently focussing on producing and distributing short films that carry a strong social message. A whole set of problems is plaguing this start up leaving Vikas totally clueless about the future course of action! The case dwells on the challenges of a film production start-up and provides an opportunity for readers to explore creative solutions to management problems. Expected learning outcomes Critical thinking, creative thinking, communication skills and leadership ability are some of the liberal arts outcomes that the case study attempts to deliver. In addition, it enables students to apply their knowledge and understanding of key principles of management in solving the case problems. Thus, the case also provides transfer ability as an important learning outcome. Supplementary materials Teaching notes. Additional material with respect to film production can be helpful to the students in appreciating the finer aspects of this case, which deals with filmmaking. In this direction, helpful links to useful resources are mentioned in the case study.Item Modeling escapism and immersive experience in the metaverse(Taylor & Francis, 2025) Das, Kallo; Rao, U.T.Item Projector(The Patent Office, Government of India, 2025) Rao, U.T.Item Understanding customer readiness for digital gamification(Taylor & Francis Ltd., 2024) Das, Kallol; Mungra, Yogesh; Rao, U.T.Item Women entrepreneurs of Gujarat by Durva Shastri and U.T. Rao(Elsevier, 2014) Shastri, Durva; Rao, U.T.