Understanding customer readiness for digital gamification
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Date
2024
Authors
Das, Kallol
Mungra, Yogesh
Rao, U.T.
Journal Title
Journal ISSN
Volume Title
Publisher
Taylor & Francis Ltd.
Abstract
Description
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Citation
Kallol, D., Mungra, Y., Rao, U.T., & Sharma, A. (2024), Understanding customer readiness for digital gamification, Journal of Computer Information Systems, https://doi.org/10.1080/08874417.2024.2413564