Understanding customer readiness for digital gamification

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1006_Understanding customer readiness for digital gamification by Kallol Das, Yogesh Mungra, U.T. Rao.pdf (1.24 MB)

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2024

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Taylor & Francis Ltd.

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Kallol, D., Mungra, Y., Rao, U.T., & Sharma, A. (2024), Understanding customer readiness for digital gamification, Journal of Computer Information Systems, https://doi.org/10.1080/08874417.2024.2413564

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http://ir.mica.ac.in/handle/123456789/8499

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