Browsing by Author "Santosh Desai"
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Item A study to analyse the gaps that exist in the account planning systems in their capacity to focus on relevant human truths and give the brands a role in peoples life(Mudra Institute of Communications, Ahmedabad, 1999) Dheeraj Sinha; Santosh DesaiItem Brand mythology : an approach to study the brand consumer relationship(Mudra Institute of Communications, Ahmedabad, 2005) Oberoi, Varun; Santosh DesaiItem Manthan Series 2020- ways of reading change(Mudra Institute of Communications, Ahmedabad, 2020) Santosh Desai