A study to analyse the gaps that exist in the account planning systems in their capacity to focus on relevant human truths and give the brands a role in peoples life
Loading...
Files
Date
1999
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Mudra Institute of Communications, Ahmedabad
Abstract
Description
Keywords
advertising agency, account planning, branding, role of account planning, strategy, account planning systems, consumer insights, brand analysis, communication strategy, measuring effectivenss, consumer motivation